What Exactly Is LinkBaiting?

So you heard the term “linkbaiting” recently, and you’re wondering what it means? Ever pondered on how this is done? Simply put, linkbaiting is when you come up with some juicy content that gets multiple bloggers/sites to link back to your own website, therefore it’s kind of like fishing – you throw out the bait and hope that something bites. This is a must-use technique for any professional in the world of internet marketing. This aids in generating high quality traffic, brand recognition, links, buzz about your site, and much more. In its core, linkbaiting means simply influencing other sites to position a direct link to your website.

Whenever someone writes and interesting article, which can be jolly or expected to heat up debates, such kinds of content are very expectedly to be linked by community forums, other websites or famous blogs. This activity itself is known as link baiting. In simple words, link baiting can be put at its best when you host an informational website for populace to link into and later get your website linked straight to the real website where you showcase your products for sale.

There are few other well-liked ways of linkbaiting. Host sweepstakes online, mail complimentary newsletters or even give out free software tools. Few others also try out changing or adding content on Wikipedia and then including a back-link to their website. In all the discussed methods, you can simply set link to the page of interest for everyone, often referred as the “squeeze page”.

And what’s the best about this? Link baiting goes hand in hand with usual search engine optimization techniques. You can improvise the Google ranking of your websites by getting many one-way apposite links from highly ranked websites, blogs, and anyone else out there in the social media world.

If you are still not using link baiting or thinking twice about its authenticity, you stand to lose out on massive loads of traffic and credibility to your website. These days search engines like Google and others are incessantly reducing automated link building programs. So the most apt method is to link bait through articles.

Now that you know what link baiting really is and how it can benefit you, you just need to decide soon on implementing it for promoting your own website or blog. What say you?